The Justified's journey began with friendship and giving back. In 2012, Justin launched Kicks 4 the City, donating 100,000+ shoes to those in need. Mitch and Ty played key roles in its growth. In 2016, they hosted AGORA Sneakerball to unite city ambassadors. By 2019, it drew 1,500+ guests and big sponsors. And so it began advising brands on impactful presence.